Integration of nks.li with Google Analytics

Why integrate nks.li with Google Analytics?

If you already use Google Analytics , nks.li allows you to efficiently track your short links and gain detailed insights into their performance. By combining both tools, you can analyze campaigns more precisely and optimize your marketing strategies effectively.

Step-by-Step Guide

Using UTM Parameters for Short Links

Google Analytics can track the traffic of your short URLs using UTM parameters. Add UTM parameters to analyze the source and purpose of your links.

Example of a tracked URL:


https://your-website.com?utm_source=facebook&utm_medium=social&utm_campaign=promo2025

Key UTM parameters:

utm_source: Where does the traffic come from? (e.g., facebook, newsletter)
utm_medium: What type of source? (e.g., social, email)
utm_campaign: Which campaign? (e.g., promo2025)

Creating Short URLs with UTM Parameters

Create a URL with UTM parameters according to your tracking needs.
Shorten the generated URL using nks.li.
Share the short URL in your campaigns.

Analyzing Data in Google Analytics

Log in to Google Analytics.
Navigate to Reports → Acquisition → Traffic Source/Medium.
Here, you can see which campaigns are performing best.

Conclusion

By combining nks.li with Google Analytics, you can thoroughly evaluate the success of your short links and make data-driven decisions. Use UTM parameters strategically to analyze your marketing activities effectively.